TFG Rebrand

Upon being hired as the Creative Director for The Fletcher Group, my first task was to rebrand the company.  The name was known but the look was stale.  TFG is in an area dying for great design, and for the company to have a stale design wasn’t going to help us push clients to fresh new looks and well designed work.  We went from a simple Times lower case font ‘tfg’ to a simply designed Klavika logo mark.  Not to be overly flashy, we added a splash of a mild orange to liven it up.  For the TFG word mark, we eliminated the serifs of the Times font previously used and replaced it with a very clean all caps Verlag font.  We feel as though this new look will advance us full steam into a new era of TFG designing and production.